Sunless Retail Guide

A toolkit to help you sell retail with ease, confidence, and consistency

You already know retail can massively increase your monthly revenue…
But let’s be honest — most artists don’t feel 100% confident knowing what to carry, how to sell it, or how to make it actually move off the shelf.

That’s where this guide comes in.

What It Is:

A plug-and-play catalog + sales strategy guide designed specifically for spray tan professionals.
It includes hand-picked retail + private label product options (with direct purchase links), tested promo strategies, tracking templates, and monthly content you can actually use.

 Inside, you’ll find:

Retail Product Catalog

• A curated list of professional retail and private label products you can sell in your studio

• All with direct links for easy purchasing (no digging or guessing)

Actionable Sales Strategies

• How to demo products, boost impulse buys, and upsell without feeling awkward

• Seasonal tips, signage prompts, discount strategies, and more

 Monthly Promo Calendar

• A detailed, done-for-you calendar of year-round promotional ideas

• Includes kit suggestions, social content prompts, signage inspo, and sales tactics for every month

• Plug-and-play = no overthinking required

 Inventory + Profit Tracker (Template)

• Track what you sell, what you paid, and what you made

• Know your best sellers and keep stock levels dialed in

• Downloadable + editable version included

 Advanced Tips for Passive Retail

• Spray Tan Subscription Model strategy

• How to turn retail into recurring revenue

• Sample station setup that actually increases conversions

Perfect For:

• • Spray tan artists who want to grow their income through retail

  • Studio owners looking to make retail less overwhelming and more profitable

  • Anyone tired of products collecting dust on shelves with no real plan to move them