The Glo CEO
The Sunless Profit Formula Guide
You know that feeling when you think you’re charging enough…
…but then you add up your costs, your time, your training, your gas, your setup, your cleanup…
and suddenly you’re like:
“Wait. Am I basically spray tanning for free?” 😅
This guide fixes all of that.
The Spray Tan Pricing Guide is your “finally-I-get-it” moment — the resource that helps you stop guessing, stop undercharging, and stop letting fear make your decisions. Because the truth is:
✨ You deserve to make money doing this.
✨ You deserve clients who respect your prices.
✨ You deserve a business that pays you back.
Inside, you’ll learn exactly how to set pricing that actually makes sense — pricing that covers your costs, reflects your expertise, and puts REAL profit back into your business… without feeling salesy or greedy.
If you’ve ever felt unsure, insecure, or stuck when setting your prices… this guide is going to be a game changer.
✨ WHAT YOU GET
✔ A clear step-by-step pricing framework
No guessing, no “what should I charge??” spiral — just simple formulas that give you real numbers you can feel confident about
✔ A full Cost-Per-Tan Breakdown Worksheet
Understand exactly what each tan costs you so you know how much you need to be charging to actually profit
✔ Market research guidance
Learn how to position yourself in your area—luxury, mid-range, or budget—without dipping into the race-to-the-bottom trap.
✔ Done-for-you pricing templates
Custom, Express, Mobile, Bridal, Memberships, Packages… everything is laid out so you can plug in your numbers and go.
✔ Bridal Glow Package blueprint
Brides = $$$. This guide shows you how to create, price, and SELL a high-end package brides gladly pay for.
✔ Membership & VIP tier models
Recurring revenue, baby. Learn how to build pricing that brings in predictable monthly income.
✔ Add-on and upsell menu ideas
Tiny upgrades that instantly boost your revenue per appointment without adding more work.
✔ Travel fee breakdowns for mobile artists
No more “uhhh I’ll get back to you on the travel fee.” This guide spells it all out.
✔ Scripts for handling price objections
Because you shouldn’t be shrinking when someone asks, “Why are you more expensive?” You’ll have confident, clear responses ready to go.
✔ A profit-goal calculator
Reverse-engineer your dream income so you know exactly what you need to charge to hit your monthly goals.
