As a savvy spray tanning entrepreneur, you know that delivering a flawless tan is only part of the equation. The real magic lies in creating an experience that keeps clients coming back. And what’s the secret ingredient to your success? Finding the perfect spray tan solution. Let’s break down what to consider to help you choose the right one for your business.
1. Know Your Clients
The key to selecting the best solution? Understanding who you’re tanning. What do your clients want— a sun-kissed glow, a deep bronzed look, or something that develops quickly? Get to know their preferences, and tailor your offerings so everyone leaves your studio looking and feeling amazing.
2. Explore Your Options
There are tons of spray tan solutions out there, and each has its own vibe. Water-based formulas are hydrating and gentle on sensitive skin, while oil-based options can offer longer-lasting color. Need something that dries fast? Alcohol-based solutions are great for busy clients on the go. Take some time to explore your options and choose the solution that fits your clients' needs and your business goals.
3. Understand DHA Levels
DHA (dihydroxyacetone) is the magic ingredient that gives your clients that beautiful tan. Different solutions have different DHA concentrations, which means varying depths of color. Offering a range of DHA levels gives your clients options, from a soft glow to a rich, deep tan.
4. Look for Extra Perks
Why not go beyond just color? Some solutions are packed with added benefits like moisturizing agents, anti-aging properties, or skin-nourishing ingredients. These little extras can set your business apart and keep clients coming back for more.
5. Test for Longevity and Fading
A tan that fades unevenly or turns patchy is a dealbreaker. Be sure to test your solutions for how well they wear over time. Clients will appreciate a tan that fades naturally, leaving them with a lasting, beautiful glow.
6. Stay Certified and Compliant
Always choose solutions that meet industry standards and regulations. Look for certifications from reputable organizations to ensure you're offering safe, high-quality products. This boosts your clients’ confidence and helps protect your business’s reputation.
7. Keep Up with Tech Advances
The spray tanning industry is constantly evolving, with new formulations offering faster drying times, better color development, and less processing odor. Stay on top of the latest innovations to keep your business ahead of the curve.
8. Listen to Your Clients and Peers
Customer feedback is gold! Connect with other spray tanning professionals and check out reviews. Real-world experiences can help guide your decisions when choosing solutions and application techniques.
9. Build Solid Relationships with Suppliers
Your suppliers are key partners in your success. Build strong relationships with them—negotiate pricing, ask about bulk discounts, and see if they offer any exclusive deals. A solid supplier connection ensures you’ll have a reliable, cost-effective source for quality solutions.
10. Invest in Your Team
Last but not least—your team! Ongoing training is crucial to ensure consistent, professional results every time. The more knowledgeable your staff is about solutions and application techniques, the better the overall client experience.
CHECK OUT MY DETAILED SOLUTION REVIEWS:
Curious about which solutions work best? I’ve personally tested many spray tan formulas on the market, so you don’t have to. From the application process to the final color and how long it lasts, I dive into the details so you can make an informed choice. Head over to the CEO Hub to check out my full reviews under "Solution Spotlight + Reviews"!