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Boost Your Spray Tan Business

If you're a spray tan business owner, you're in a booming industry. With the growing desire for a sun-kissed glow without the harmful effects of UV exposure, spray tanning has...

If you're a spray tan business owner, you're in a booming industry. With the growing desire for a sun-kissed glow without the harmful effects of UV exposure, spray tanning has become increasingly popular. But, like any business, success doesn't come automatically. In this blog post, we'll explore strategies and tips tailored to spray tan business owners to help you stand out, build a loyal clientele, and thrive in this competitive industry.

1. Offer Quality and Customization

Quality is paramount in the spray tan business. Ensure you invest in high-quality tanning solutions and equipment. Moreover, offering customization is key. Not all clients have the same preferences, so take the time to understand their needs and deliver a tan that suits their skin tone and desired shade.

Not sure how to customize the solution perfectly to your clients skin tone and undertone? We got you, babe! Take our Mastering Color Theory Course and you will be an expert on the topic! 

2. Create a Relaxing Atmosphere

Make the tanning experience enjoyable by creating a relaxing atmosphere in your salon or studio. Play soothing music, ensure a clean environment, and provide comfortable facilities. A comfortable and enjoyable experience will keep clients coming back.

We have the best Spray Tan Salon Candles that will add an incredible scent to your space as well as add a touch of relaxation. 


3. Educate Your Clients

Educate your clients about spray tanning. Explain the benefits, aftercare, and how to maintain their tan. You can create informative brochures or provide this information on your website and through social media. An informed client is a satisfied and loyal client.

We made this step easy, peasy for you by creating prep + aftercare guide templates that you can edit and send to your clients! Click HERE to check them out. 


4. Invest in Marketing and Online Presence

In today's digital age, an online presence is crucial. Create a professional website, and optimize it for local search. Utilize social media platforms to showcase your work, client testimonials, and promotions. Engage with your audience through engaging content and interactions. Consider running targeted online advertising campaigns to reach potential clients.

Don't have time for social media? No problem! Check out our ready-made social media templates. Just add your logo or business name and post. Some volumes even come with pre-made captions - we really took the thought out of it and made it as easy as possible for you. Check out our templates by clicking HERE


5. Client Retention and Loyalty Programs

Don't just focus on acquiring new clients; retaining existing ones is equally important. Consider loyalty programs, where clients can earn discounts or free tans after a certain number of visits. This not only keeps clients coming back but also encourages them to refer friends and family.

We created a whole course dedicated to client retention and providing 5-star luxury service. This course will help ensure your clients become obsessed with you and your business. Click HERE to check it out! 

6. Keep Up with Trends

The beauty industry is ever-evolving. Stay updated with the latest trends, techniques, and products in the world of spray tanning. Attend industry seminars, subscribe to industry publications, and network with other professionals.

7. Quality Customer Service

Exceptional customer service can set your business apart. Train your staff to be polite, attentive, and knowledgeable. Address client concerns promptly and professionally, and be open to feedback for continuous improvement.

May I mention the Luxury Service and Hospitality course again? ;) 

Customer service is EVERYTHING and what will really set you apart from your competitors. Check out the course HERE 

8. Promotions and Specials

Occasionally run promotions and specials to attract new clients and keep existing ones interested. Consider discounts for first-time clients, holiday-themed packages, or group discounts. Be creative with your offers.

9. Hygiene and Safety

Maintaining strict hygiene and safety standards is crucial. Ensure that your equipment and facilities are sanitized and follow safety guidelines rigorously. Your clients' health and well-being should always be a top priority.

10. Networking and Collaborations

Build relationships with other businesses in the beauty and wellness industry. Collaborate on cross-promotions and referrals to expand your client base.


Running a successful spray tan business is not just about providing an excellent tan; it's about creating a memorable experience and building lasting relationships with your clients. By implementing these strategies, you can thrive in this competitive industry and watch your business flourish. Remember, consistency, quality, and client satisfaction are the keys to long-term success in the spray tan business.

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